Samsung: Delivered double digit ecommerce growth consistently online. 

Established though leadership across marketplaces and retailer experience optimsations for this global powerhouse brand. 

Puppy School: Developed a comprehensive marketing strategy for this national dog training business, enhancing their brand experience with updated guidelines and materials. Launched digital marketing campaigns to drive their next growth phase.

Jigsaw:  A key senior e-commerce lead for 3 years where I overhauled a tired user experience, drove new trading solutions, owned product merchandising, delivered functionality enhancements, and enriched the customer service standards. As project lead on a site redesign and replatform it opened new doors to growth for the business.

WHEN: Redesigned pages to optimise the user experience for the DEI social enterprise, and provided strategic support and email template designs for their digital marketing. 

Orange: Spent nearly 5 years working at Orange and notably, spearheaded an insight-driven culture change to the team with the launch of testing and survey programmes. 

As part of the user experience team, I designed key online user journeys for complex purchase flows. 

FMLM: Provided interim leadership, strategic direction, and hands-on delivery for the charity's marketing initiatives. This included planning, content creation, email marketing relaunch, event marketing campaigns, and workshop facilitation to build a marketing mindset.

Webgains: Designed and delivered a training workshop to the wider organisation on the mindset of a head of e-commerce to improve their client empathy and successful selling skills. 

Bugaboo: Nurtured retail relationships to optimise their online exposure and experience for the nursery brand portfolio, and sustained direct to consumer ecommerce growth through digital marketing and onsite optimisations through the bumpy brexit transition.