About Quilt Digital

Quilt Digital began after 15 years of working for large brands driving online results

Now, Quilt Digital serves small businesses and organisations with expertise to nurture and grow your online offering and experience.

After building up proven results over 15 across a breadth of digital challenges and business sectors, quilt digital consultancy can champion your business and share the learnings that will bring you the results to drive your online growth.

Quilt digital has been through every step of the ecommerce and online journey so is perfectly placed to offer you guidance, strategy and delivery for the online challenges you're currently facing.

So, whether you're looking for answers as to how you can gain more customers or traffic online, if you want support on the metrics and KPIs you should be looking at to know whats working, content creation, trading plans or experience deep dives to look at where your offering can better convert your customers, get in touch with your challenges and we can discuss a plan and the tools that will work for your business to grow sustainably online.

Get in touch with Quilt Digital

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Proven Online Results for Clients, and In-house

Samsung: Delivered double digit ecommerce growth consistently online.

Established though leadership across marketplaces and retailer experience optimsations for this global powerhouse brand.

Quilt digital has worked with business in the pet sector, such as Puppy School

Puppy School: Developed a comprehensive marketing strategy for this national dog training business, enhancing their brand experience with updated guidelines and materials. Launched digital marketing campaigns to drive their next growth phase.

Jigsaw: A key senior e-commerce lead for 3 years where I overhauled a tired user experience, drove new trading solutions, owned product merchandising, delivered functionality enhancements, and enriched the customer service standards. As project lead on a site redesign and replatform it opened new doors to growth for the business.

Quilt Digital works with social enterprise organisations such as WHEN, womens higher education network

WHEN: Redesigned pages to optimise the user experience for the DEI social enterprise, and provided strategic support and email template designs for their digital marketing.

Orange: Spent nearly 5 years working at Orange and notably, spearheaded an insight-driven culture change to the team with the launch of testing and survey programmes.

As part of the user experience team, I designed key online user journeys for complex purchase flows.

Quilt digital works with charities and medical industries, such as FMLM

FMLM: Provided interim leadership, strategic direction, and hands-on delivery for the charity's marketing initiatives. This included planning, content creation, email marketing relaunch, event marketing campaigns, and workshop facilitation to build a marketing mindset.

Quilt Digital works with affiliate providers, such as Webgains

Webgains: Designed and delivered a training workshop to the wider organisation on the mindset of a head of e-commerce to improve their client empathy and successful selling skills.

Bugaboo: Nurtured retail relationships to optimise their online exposure and experience for the nursery brand portfolio, and sustained direct to consumer ecommerce growth through digital marketing and onsite optimisations through the bumpy brexit transition.

Jane Aitken, Founder and Consultant at Quilt Digital

Get to know the Founder of Quilt Digital

I’m Jane, founder of Quilt Digital - a strategic digital marketing and eCommerce consultant geared up for ambitious, design-conscious brands.

With nearly two decades of experience, I’ve helped global names and independent businesses grow online with clarity, creativity and commercial focus. Originally from the Cotswolds, I’m now based just outside London, near Windsor and Ascot.

My approach blends insight, highly tuned intuition and smart use of AI to bring ideas to life and keep digital strategies both agile and effective. When I’m not deep in campaigns or content, you’ll find me exploring woodland trails with my labradoodle, rearranging corners of my home, or seeking out somewhere new for exploration and cultural enrichment.

Quilt Digital AI Vision

At Quilt Digital, I use AI as a purposeful creative partner. It enhances creative thinking, sharpens strategic direction and gives me the agility to respond faster, explore ideas more deeply and deliver greater clarity and impact for my clients. As a solo consultant, AI helps me stay focused and effective in a fast-moving digital world. It enriches what I offer, never replaces the human thinking behind it, and empowers me to deliver thoughtful, future-facing work for ambitious, soulful organisations.

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